SEO / Analytics
Why Optimise for Search?
Google has rapidly become an adjective term for our online activity in much the same way Hoover did with vacuum cleaners.
9 out of 10 online purchasing decisions start with a search query and the vast majority of website visitors will now find you through either Google, MSN, Yahoo or one of the other established search portals.
On-Page SEO
BlueCoffee build optimisation into the code and construction of every page in our website projects. We can also evaluate and enhance existing sites as well.
Off-Page SEO
Also commonly called link strategy and probably one of the most important processes, BlueCoffee can help in building a suite of 3rd party links to drive up your visitor traffic and page rank.
Social Networking
The world is rapidly becoming more wired. With the advent of social networking and sharing sites like Facebook, MySpace and Flickr to name but a few, such a volume of online activity can be made to drive traffic to your own website.
Who's Visiting You?
Web analytics can provide lots of information on your website usage and appeal. However, at this current time analytics cannot pinpoint exact individuals who visit your site.
However, they can tell you their geographic location, possibly their company, whether they used a search engine, off page link or typed in your web address directly, which means your media cross-promotion is working.
Trendy Visitors
It is also useful to learn how 'sticky' your website is; in other words how long your visitors spend on your site, their favourite content and which pages they most frequently leave your site from.
This can be important in identifying content that is turning them off to your business or content that is simply missing.
Analytics & eMarketing
One way companies can utilise web analytics is to track eMarketing activities and responses, by pointing these at dedicated splash pages on your website.
Blend Your SEO & Analytics With ...
Corporate sites, online catalogues, ecommerce solutions, forum and web portals from BlueCoffee.
Personalise your website content in conjunction with email marketing and online promotion.
Graphic Design
Enhance your existing web content with some engaging graphic design to make your site more 'sticky'.
Video / Animation
Drive more visitors to your website with animated or video based online viral marketing.
Ensure your corporate brand and marketing collateral match the look and feel of your website.
